Conducting keyword research: Should be able to research keywords and phrases to optimize their content for search engines and ensure that it's discoverable by the target audience. 

Analyzing metrics: They should use analytics tools to measure their content's effectiveness, identify improvement areas, and adjust their content strategy accordingly. 

Writing SEO Content: Should be able to infuse handpicked keywords in product description content to positively impact sales. 

Learning New Strategies: Being updated with new optimization strategies and always striving to learn proactively.