JOB DESCRIPTION:

·  Create and optimize ad campaigns and paid search landing pages

·  Monitoring competitor activity in order to identify any new strategies that may affect business goals

·  Use Google Ads to drive a variety of online marketing campaigns

·  Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices

·  Analyse and optimize pay-per-click (PPC) campaigns to increase ROI

·  Develop PPC strategies to increase online visibility

·  Creating reports detailing campaign results and making recommendations for future campaigns

·  Analysing customer data to identify potential customers who may be interested in the company’s products or services

·  Once the campaign is running ,monitoring it's performance by various techniques like lowering budget ,using different keywords.