Key Responsibilities

• Conduct keyword research to identify high-performing keywords and phrases to target 
• Optimize website content, meta tags, and headings for on-page SEO 
• Build high-quality backlinks to improve off-page SEO and website authority 
• Analyze website traffic and user behavior using tools like Google Analytics 
• Create reports on SEO metrics like keyword rankings, traffic, and optimization progress 
• Stay up-to-date on the latest SEO trends and best practices and implement them 
• Collaborate with the marketing team to ensure SEO aligns with overall business goals 

Required Skills

• Strong understanding of SEO principles, including keyword research, on-page and off-page optimization 
• Familiarity with web analytics tools like Google Analytics to measure website performance 
• Knowledge of content marketing and how it relates to SEO 
• Excellent communication and collaboration skills to work with the marketing team 
• Analytical and problem-solving skills to make data-driven decisions 
• Time management skills to prioritize tasks and meet deadlines 
• Familiarity with SEO tools like Ahrefs, Moz, and Google Keyword Planner